The Bikeworks Story
You could say cycling is in Mark Branle’s blood.
First, he’s a proud Belgian. Second, he grew up shredding MTB trails in his Native New Jersey. Third, he discovered the challenge of the road and elevated his enthusiast status to a competitive one. A former State Champion turned master’s racer, Mark has several big wins and impressive finishes under his belt, on both the road and on the mountain. This is the start of the The Bikeworks Story…
But, sadly, Mark was a grumpy man.
The corporate world was getting him down, and getting in the way of his cycling.
When an opportunity to help expand Doylestown Bike Works was pitched to him, he dove in without hesitation. Of course, as a “silent” owner, that darned corporate world was still part of his daily grind.
When Mark met Rebecca, she was a runner, and, like him, a veteran in the advertising world – she, a creative; Mark, a sales manager. He quickly convinced her a workout was better on two wheels than on two feet and Rebecca started riding. She also started checking out bike shops, trying to find this new man in her life gifts, but, sadly, success was never hers. Bike shops were all bikes and parts. She wanted more and The Bikeworks Story wouldn’t be complete without her.
And she did get more. She got a husband, and a great idea.
Building A Bicycling Community
Sitting at a traffic light in tourist-heavy Intercourse, Rebecca wondered if these tourists would ever experience the true beauty of the Lancaster countryside – the beauty that lies beyond the shops and busy streets, the real peace and culture of the community. An area native, she only really discovered it when she got on her bike. And that’s when it hit her. She and Mark could open up their very own bike shop, one that sold the world’s best bikes and gave some killer guided tours. Oh, and while they were at it, she wanted a bike shop she could SHOP in.
As they got to work creating the shop, the couple discovered their two totally different cycling perspectives work like a charm. Mark is your guy for all things intense – serious road, cross, and mountain bikers will find him to be a great source of knowledge. Rebecca is a straight-up enthusiast. She rides for the pure joy of it and is a great source for the new rider who wants an all-comfort, no-intimidation experience.
Enter Lititz Bikeworks
Two-and-a-half years after opening, success in Intercourse led to an option to expand to Lititz, the pair’s favorite town for a date night or a family spin on the local rail trail. Never wanting to think inside the box, the two took on the ambitious idea to create a bike share on the Warwick to Ephrata Rail Trail and team up to host free weekly cyclocross and learn-to-ride clinics for kids. They also took on the so-talented Eric Mason as Service Manager and downhill mountain bike racer Josh Krieser as his assistant, and their leadership team of four was complete. Well, really this is a team of seven.
Because this is a family business. And by family, we mean family. Frequent visitors to Lititz Bikeworks will likely meet Brady, a high school speedster who loves to join his stepdad, Mark, on the cyclocross course; Caleb, a 12-year-old wild man who’s as nuts on the ground as he is on wheels; and eight-year-old Anna Simone. While Mark and Rebecca thought she might add some calm to their cycling storm, it turns out she’s more fierce and fearless than her brothers. And pretty cute, too. This is The Bikeworks Story.